If you’re here, it means one thing: You’re ready to save the holiday season!
No seriously. After everything local shops, retail, and restaurants have faced this year, every dollar counts. We’ve spent the last month checking out what the small business community has on offer for the holidays, so we can help you support the businesses that make a difference AND feature great holiday deals.
Located on the first level of the Pritzlaff building on the outskirts of the Third Ward and Walker’s Point, Aperitivo is a trendy, cozy, Italian-inspired restaurant with great prices and mouth-watering food. It’s the perfect place to stop by after work, or snag carry-out meals from. From now until December 31st, when you spend $50 on gift cards you’ll get $10 for you to spend. And, there’s no limit! This deal is available in person, or by calling (414) 276-4400.
A collective of five concept bars across the city (Splash Studio, Axe MKE, Nine Below, North South Club, and Head Space Trivia) Bars & Rec. blends immersive experiences with the magic of craft cocktails, local brews, and flavorful wines. They’ve modified their spaces to be safe and sanitary for small groups to enjoy, but for those who prefer playing it safe at home, take and make kits are available from Splash Studio.
Black Sheep celebrates local, inventive, and experimental flavors with a menu that pairs well with their unusual beverage fare. They work hard to source the most unique wine and beers they can for more seasoned palates. Give a digital gift card to the wine, beer, or cocktail connoisseurs in your life, because we know they’ll discover a new favorite.
While it can be fun to bake desserts that work for your dietary needs, finding bakeries that respect them can be tricky. Blooming Lotus’ goods are crafted without dairy, grains, and with your needs in mind. These vegan treats are baked without losing the complex flavors you expect from the best bakeries around. Stop by and pick up some scones, muffins, or special order a cake for your celebration.
Bounce has doubled down on being a voice for the small business community, by consistently shouting out other businesses in need that actively invest in Milwaukee. They’ve committed every sale they make during this time to the wellbeing of their employees — helping them remain paid, or fulfilling severance packages. Picking up a gift card for when they reopen ensures one more person can rest easy during the holidays… and gives you an unmatched experience when they reopen!
Bowls To Go, located next to Float, is a meal service featuring healthy AND delicious food that fit your lifestyle. Pre-order Monday through 3 p.m. Friday every week for pick up, or have your order delivered, the following Tuesday. Bowls To Go focuses on both fresh (refrigerated) and frozen bowls, so that customers can enjoy a nourishing meal on their timeline.
Float Milwaukee We’ve got our own holiday gift card sale going on until the end of December 31st, for all your winter floating needs. And you know what? There’s nothing quite like slipping into a 95 degree salt water bath and floating into eternity. Float gift cards can be purchased online and delivered whenever you want. One 60-minute float for just $55 or a two-float gift card for $95! Why not stock up when you can save up to 36% on your floats?
Single origin chocolate, environmental sustainability, and no artificial preservatives make Indulgence’s confections a guilt-free choice. Their commitment to the technical craft of creating chocolate has tempered them into a local favorite. This holiday season, give the delectable experience of a gift set or s’mores kit!
They may be closed to promote the safety of the community right now, which means now is the best time to support such an important Milwaukee institution! A gift membership to the MAM comes with some incredible benefits that should not be passed up. Plus, for a limited time these memberships come with an extra three months, and a gift voucher.
The Milwaukee Film Festival is a celebration of visual storytelling, along with the organization’s commitment to the community. In the spirit of preserving the culture, study of, and communal investment in the art of filmmaking, consider gifting a film-buff or art-lover a membership with Milwaukee Film. With eight different membership options, you can gift the perfect stocking stuffer, or show-stopping gift.
Milworks thrives as a rugged and refined men’s goods shop. They offer a curated selection of items for the holiday season with gifts under $50. When you shop with them, you’re not getting the usual department store fare, instead they source their catalog from sustainable brands that uphold quality over quantity, and care about their impact on the world.
MODA3 opened their doors in 2004, and have successfully kept up with the style curve of managing shoes, clothing, and accessories. MODA3’s is always running fantastic discounts on their sale page, but if you’re looking for a winning stocking stuffer we’ve heard rave reviews of their STANCE socks.
A modern take on an old-style general store, ModGen has been hard at work providing a shopping experience unlike any other for 20 years! They search far and wide for unique items to bring back to their shop for the ultimate “shop local” experience. Whether you’re searching for children’s books by local authors, deals on holiday items, or artisan hats, there’s a gift for everyone in your life.
All about organic, plant-based, and high-quality natural products, Nourish has YOU in mind as they source new items for their catalog — plus they take time to give back to the community whenever they can. Their holiday shopping options vary from stocking stuffers to gift sets and gift cards.
Their dedication to fresh, sustainable food is what drew in their 23,000 co-op owners, and paved the way for their four Greater Milwaukee area locations. This holiday season they’re offering gift card deals worth checking out. When you buy a gift card, you get a small gift card kickback for yourself. You can also contribute to their holiday food drive, and pick up some free holiday baking recipes.
Purple Door is a Milwaukee favorite treat (and if you don’t know who they are… you need to get over there ASAP). For the holidays, they offer several different chilly gift options. You can pick up access to their Pint Club, Bucket of Sandwiches, Holiday Pie Pints Pack, and more! Head over to their 2020 Gift Guide page to check out their other icy treats.
This organic, direct trade tea company holds fast to their commitment to sustainability and supporting those who spend their lives growing tea. And they certainly won’t leave you out to dry, because they also offer high quality teaware for casual tea drinkers and gongfu cha enthusiasts (a traditional tea ceremony). Rishi has a little something for every kind of tea lover!
Featuring an unprecedented selection of wine, whiskey, and perfect palate pairings, SCOUT is your local one-stop-shop for everything alcohol. During the holiday season, you can pick from several different gift baskets including one that features six wines across the flavor and color spectrum for under $100. Note: WI alcohol laws prohibit delivery, so all purchases must be picked up on site.
Featuring the work of independent artists and designers, and offering a place to take or lead workshops, is the beating heart of Sparrow Collective. They offer items, clothing, jewelry, and other artisan works from more than 100 different small businesses across the country. If you’re looking for an exclusive collection of items you won’t find anywhere else, check out their holiday catalog for one-of-a-kind gifts.
With diverse menu offerings and a unique dining space in Walker’s Point, this restaurant is a must try this holiday season. In terms of holiday offerings, you can pick up a few Toast gift cards, or if you need a sanitary and safe place for you to host an appropriately sized holiday party, you can schedule a private event with them.
It’s a wonderfully modern lifestyle boutique featuring a large selection of curated specialty home goods, apothecary items, jewelry, plants, stylish clothing options, and more! If you’re searching for the best way to add a pop of color to your living space, URSA’s customers rave about their selection of unusual house plants.
Found on the second floor of the Pritzlaff building, Ward4 is a coworking space featuring exposed brick walls, original wood floors, and designed for total working comfort. The space is thoroughly cleaned every day, making it a safe and spacious option to get out of the house for a workday or meeting. For a limited time you can save 10% off a one month membership, when you mention Float Milwaukee, by emailing email@example.com.
The Waxwing is dedicated to sharing the best local artists and artisans have to offer. This year they have a robust offering of christmas options for customers to dive into, including ornament sets, gift sets, stockings, and more. In case you’re not looking for holiday themed items, they also offer customized gift sets featuring candles, cocoa mixes, Milwaukee merchandise, and pampering products.
The gossip rags are right: Floating is all the rage among the celebrity set. But unlike a lot of fads that come and go at the drop of a hat, floating is here to stay. There are countless celebrities who use float tanks and they swear by the benefits of tank time.
From athletes to authors, actors to musicians, floating has proven a popular and healthy way for those in the public eye to alleviate the pressures of life under the microscope. These are people who, no matter what their field of expertise, have reached the pinnacle of performance and need to show up at their best every day. And floating helps them do it.
Around here, we maintain the privacy of our guests, especially those in the public eye. But there have been many celebrity enthusiasts who have spoken out publicly on their floating experience.
So, who’s floating? And why do they swear by it?
Glad you asked. Loads of celebrities love a good float, but we’ve organized the who’s who of floating, and the reasons they’ve given for heading into the tank:
Anthony Bourdain – Author, Celebrity Chef, World Traveler
Late celebrity chef Anthony Bourdain was a devotee of floating in order to alleviate the high-pressure stress of his kitchen work, saying: “An hour in the tank and I’d come out relaxed, rested, my back feeling amazing, and in good shape to interact with normal, non-restraint people…Interestingly, I found that for a day or two after floating, my experience of colors and flavors would be much more acute and intense. Reds were redder, blues brighter, and the taste of food more explosive. Lying in the tank, I’d feel like I was moving through space, my brain speaking to itself in an unfamiliar language. I miss the tanks!”
Anthony Rizzo – MLB World Series Champion, Chicago Cubs
According to a recent ESPN piece: “Chicago Cubs first baseman Anthony Rizzo…spent part of his off day on Tuesday in a float pod used to ‘relax the body.’
‘It’s pitch black in there…You shut the door. Music is playing low. (Played) some John Mayer radio to chill out. You really just float. It feels really weird at first. It’s good for your body. When you get up, it’s crazy. Your body is such dead weight’.”
Carl Lawson – Professional American Football Player
Jones’ Bengals teammate Carl Lawson: “I really like the float tank because I feel like – along with massages – it gets all the soreness and stress and built-up blood from little bruises throughout your body.”
Carl Lewis – Olympic Gold Medalist
Multi-Olympic Gold Medalist Carl Lewis – often referred to as “the world’s greatest athlete,” reportedly “used in-tank visualization techniques to prepare himself for his gold medal long jump at the 1988 Seoul Olympics.”
Elle MacPherson – Icon and Supermodel
Global icon and supermodel Elle MacPherson touts floating as a way to alleviate exhaustion from the jet lag she experiences while flying all over the world for fashion events.
Emma Watson – Oscar Winning Actor
Speaking on her float experiences, “Harry Potter” star Emma Watson said: “Recently, I tried a float tank, which sounded insane to me, but I actually loved it. I go on meditation retreats and it’s great for me, but to find time on a daily basis to do it when you live in a busy city, with the phone ringing and your cat trying to crawl all over you, isn’t always the easiest. The float tank provided a specific place for meditation, which I think is really helpful.”
Graham Hancock – Bestselling Author and Journalist
Curry’s Golden State teammate Forward Harrison Barnes says floating helps him recover after games.
Jeff Bridges – Oscar Winning Actor
The dude abides, and the dude floats. Oscar winner Jeff Bridges was a close friend of float tank inventor John C. Lilly, and is a big proponent of the practice, saying: “The whole idea of the isolation tank is to see what happens to consciousness when you take away or eliminate the input into your senses, so you’re in a box floating in salt water – with 1,000 lbs of salt, so you’re very buoyant. You can’t see anything, your ears are underwater, and you can’t hear anything. And what does the mind do? It’s so active, and it’s constantly projecting, like a movie screen.”
Here he is on The Tonight Show, specifically calling out how floating helps him achieve this inner peace.
Jennifer Lawrence – Academy Award-Winning Actress
Academy Award-winning actress Jennifer Lawrence recently visited a New York City float center, and told Vogue Magazine she “had a lovely time.”
Jessica Pimentel – American Actress and Musician
The “Orange is the New Black” star likes to relax and unwind in the calming waters of the tank in order to quiet anxiety and improve focus.
JJ Watt – 3X NFL Defensive Player of the Year
Local Wisconsin hero JJ Watt may be the star of the Houston Texans’ roster, but we don’t hold it against him. Besides, he’s a floater, so that makes up for it. Like any NFL player, JJ has suffered his share of tough injuries the last couple of years, so he looks for any advantage. To that end, JJ purchased a floatation tank and installed it in his house.
He says it changed his life. JJ reportedly floats up to 3 times a week for 90 minutes at a crack, saying, “It’s nice to be able to go somewhere you can shut it all down.”
Joe Rogan – UFC Personality, Comedian, and Podcaster
Joe Rogan, UFC personality, comedian, and podcaster extraordinaire has been one of the most vocal advocates of floating. Much credit can be given to him for the rise in popularity. In Joe’s words, “Your body gives you amazing energy. The tension release you have in your body from a couple of hours in the tank is incredible. You feel lighter. You feel like more oxygen is in your body. You feel more vibrant. And it’s because somehow you have calmed the tension.”
John Lennon – Singer, Songwriter and Peace Activist
Legendary singer/songwriter and Beatle great John Lennon swore by floating as a remedy for substance abuse. In his book “The Lives of John Lennon,” biographer Albert Goldman wrote that Lennon’s time in the tank had a profound effect on him. ”John was totally satisfied with himself mentally and physically. He was starting to make a break. It had to do with his 40th birthday. He told me: ‘I’m happy to be 40 years old. I’m in the best shape I’ve ever been in my life and I feel the best I ever felt’.”
Julian Edelman – 3x Super Bowl Champion
NFL Champion Julian Edelman was skeptical. In his own words, “When we got one, obviously I was a guy to make fun of it,” Edelman said. “Then I started using it.” Soon after it became a regular of his routine. Edelman would float three to four times per week during the season.
“You just lay back,” Edelman said to NBC Sports leading up to Super Bowl LI. “You gotta trust it. A lot of guys get anxiety for the first few times because your head doesn’t go under. But once you get comfortable with it, it feels like you’re just on a cloud or something because there’re no pressure points. For athletes, I’m 120 percent all in on it.”
Keri Russell – Golden Globe Winning Actress
Golden Globe-winning “The Americans” star Keri Russell is a fan of a good tank session, according to “The Hollywood Reporter.”
The Cincinnati Bengals wide receiver credits floating with helping him recover from an ankle injury, and getting him back into playing shape.
Michael Crichton – Writer and Filmmaker
“Jurassic Park” and “Congo” Author Michael Crichton was a frequent visitor at a Beverly Hills float center, and swore by floating as a cure for his writers’ block. He eventually installed a tank in his home.
Peter Gabriel – Musician
Musician Peter Gabriel once had a float tank in his home. “It was quite useful in the sense that you could get into a dream state, and I think that did allow…different thoughts and pictures to come through. And I tend to write a lot of times from, from pictures, and it is an area I’m very interested in.”
Rachel Hunter – Model, Actress, and TV Host
Kiwi supermodel Rachel Hunter: “It was a bizarrely delightful experience, a great form of meditation. I felt calm and peaceful, yet energized…”
Rhett and Link – YouTube Sensations
Popular “Good Mythical Morning” YouTubers Rhett and Link gave floating a whirl for a recent episode, and proclaimed their experience to be “pretty cool.”
Richard Feynman – Noble Peace Prize Winning Physicist
Feynman is said to be one of the most brilliant minds in the post-World War II era. He remade the theory of the interaction between light and matter, otherwise known as quantum electrodynamics. He penned many books. In one of his most popular books “Surely You’re Joking, Mr. Feynman!: Adventures of a Curious Character,” his gives a detailed outline of his floating experiences.
Robert Downy Jr. – Oscar Winning Actor
How does Iron Man himself recover after pounding Thanos into dust? “Avengers” star Robert Downey Jr. has a tank installed in his home in Hollywood.
Russell Brand – Comedian, Actor, and Radio Host
Brit rabble-rouser Brand said of his float experience: “It’s quite nice, like being in the belly of a whale…a cyber whale…it was really lovely.”
Steph Curry – NBA All-Star and 3x NBA World Champion
NBA All-Star and 3x Champion Steph Curry is such a proponent of floating as a means of relaxing his overworked muscles that he famously floated in an ad for a health care provider. ESPN also created a short film with Steph and teammate Harrison Barnes about their experience with floating. And you can read a more in depth ESPN interview with Steph about floating.
Tim Ferriss – Entrepreneur, Author, and Podcaster
Bestselling author, entrepreneur and speaker Tim Ferriss says: “Right off the bat, I found [floating] to be one of the most anxiety reducing experiences I’ve ever had…I did it as a meditative recharge.”
Tom Brady – 6x Super Bowl Champion
Perennial NFL champs the New England Patriots recently installed floatation tanks in their stadium in order to help players and coaches achieve heightened states of rest. According to NBC Sports, QB Tom Brady is such a fan, he had a tank installed in his home so he can float in the off-season, too.
Wayne Rooney – Professional Soccer Player
England’s all-time highest-scoring soccer player installed a tank in his home “following a string of injuries” in his early career. He is said to have spent up to 10 hours a week using float therapy to relieve pain during his playing years. He credits floating with having helped him get back in the game faster.
Actor and teen heartthrob Efron posted on social media about his float experience, referencing the otherworldly floating scenes on popular Netflix show “Stranger Things.”
Make no mistake – Floating is no fly-by-night celebrity trend. Some of the most talented and influential people in the arts, sciences, letters, performing arts and athletics incorporate floating as an important component of their conditioning. Floating helps them deliver their best performance by calming their nerves, sharpening their mental focus, relieving pain and recalibrating their sensory response. They have to be at their best, and so do you.
Ready for us to roll out the red carpet for your own Hollywood-style experience? Click here and book your own float today!
Real talk: Anxiety is one of the most common issues America faces.
According to some estimates, more than 18% of Americans endure some form of anxiety. That’s more than 40 million people. Yet, out of that staggering number, only about one in three seeks treatment for it.
If you’re an anxiety sufferer, you know how debilitating a condition it can be. Granted, no two people stricken by anxiety experience it the same way. But regardless of the type, frequency or severity of the symptoms, we can all agree that the condition can have a real impact on our overall quality of life.
And while anxiety can stem from a variety of sources ranging from genetics to trauma, one thing is clear: the therapeutic benefits of floating have been shown to have a significant, measurable impact on the symptoms of anxiety, depression, and other mental unrest.
All of us seek calm in our daily lives. Just waking up in the morning and anticipating the struggles we’ll face during our daily routines can sometimes have an impact on our emotional state. Jobs, family, money, responsibilities, obligations…The demands we face can often feel overwhelming even under the best of circumstances.
Now, add clinical-level anxiety into the mix. Suddenly, even the most basic tasks become impossible. Simple routines generate fear. Small inconveniences can feel like insurmountable obstacles. And even academically understanding these emotions to be baseless doesn’t help, since it can be easy-to self-talk into feeling guilty and foolish due to having stress you “don’t have to.”
Wouldn’t it be great to be able to just shut all of it out for a little while? Fall into complete relaxation, clear your mental slate of all the pressure of your responsibilities, and reset your mood to a default state?
Yeah, we thought so, too. That’s why Float Milwaukee is here.
So what can a float do for you?
Truly, no two float experiences are the same. No two floaters bring the same frame of reference to the experience, so everyone gets something different from it. That said, many floaters do describe consistent effects regardless of their reasons for coming in. The overwhelming majority tell us that they leave the float feeling calmer than when they began. More relaxed. Possessed of a sharper mental focus. Clearer.
To put a far more academic point on it, a 2018 study found that people who underwent float therapy as a means of attempting to attain relief from mental discomfort had overwhelmingly positive take-aways from the experience. All participants in the experiment reported “significant reductions in stress, muscle tension, pain [and] depression…accompanied by a significant improvement in mood characterized by increases in serenity, relaxation, happiness and overall well-being.”
Wow. What a ringing endorsement!
Many of our customers here at Float Milwaukee have described similar relief from stress and anxiety. Here’s what just a few of our valued friends had to say about their experiences at Float (reprinted with their permission):
“I often suffer from too many thoughts rushing through my mind and never just being in the moment. Floating allowed me to completely relax and clear my mind. I felt completely rejuvenated after! Thank you for the great experience!”
“I’m trying to achieve clarity and focus right now as my life is in a major transition. Float really helped me with something I always struggled with, attaining inner solace.”
“When finished, I never felt so clean and refreshed! Very purifying and transformative for those wanting to ‘let go’.”
“I had an enlightening float and can’t wait to go back! Felt relaxed and clear-headed right away, with the sense of calmness staying with me for hours afterward.”
“I was very apprehensive going in but once I settled in and consciously relaxed it was an amazing, weightless, daydream-ish experience. I left feeling energized and relaxed at the same time. I would definitely do this again!”
We’re always touched when people have a good experience, and even more so when they’re willing to share it. And obviously, any therapeutic practice works differently for different people. But floaters overwhelmingly express a sense of inner peace as a result of their experience, so we’re confident that anyone who enters the water will come out better for having done so.
When you’re ready to find out how floating can help you overcome what ails you, CLICK HERE to book your float. We look forward to helping you get the best of your stress.
Join the Float Milwaukee Community
We periodcally send you deals, original content, and resources that help you become a better you.