Pregnancy can be a magical time, to be sure. There’s just something extraordinary about growing a whole new human. Charting the progress, counting the days, preparing space in your home and your life…there’s nothing else quite like it.
Of course, it’s not all pastels and baby showers. It’s also swollen feet, aching backs, sore joints, and intense fatigue. Expectant moms are in for a lot of intense physical changes that can really take a toll on their body in the run-up to their bouncing bundle of joy’s arrival. To make matters worse, most OB/GYNs advise against pain relievers – even aspirin – during a pregnancy.
So, what’s a soon-to-be new mom to do?
You probably won’t be surprised to hear that Float Milwaukee has a really good suggestion!
“Can I float while pregnant?” is easily one of the top three questions we get asked. And the answer isn’t just that you CAN float while expecting, but that you really SHOULD.*
Here are five big reasons why:
1.) Floating is completely natural relief.
The list of things your care team (and other moms) say you aren’t supposed to do while pregnant is pretty daunting. Don’t eat sushi. Don’t paint. Don’t change the litter box. Don’t expose yourself to secondhand smoke. Don’t wear heels. Don’t drink coffee.
Well, what CAN I do?!?
You absolutely can float. Floating is a drug-free, no-side-effect, all-natural way to relax, de-stress and relieve pain and pressure on your body and mind. Most floaters report an increased sense of calm, improved well-being, and better sleep – all things that can be tough for expectant moms to come by sometimes.
(And sure, a lot of doctors will tell you to avoid hot tubs or saunas while baby is still busy getting ready. But because our tanks are kept at a neutral body temperature, those warnings don’t apply here.)
2.) Floating is sanitary.
A lot of the recommended pregnancy “don’ts” have been passed down out of concern for cleanliness. Concerns about coming into contact with any sort of impurities in the air, water, or environment turns a lot of moms-to-be into virtual hermits. Many doctors recommend you even avoid coloring your hair because of the chemical agents present in some methods!
But floating is completely safe for you, your body, and your baby.
Reason being, all the water in the tank is purified via a variety of redundant methods. Every drop is treated with UV light, and a hydrogen peroxide solution. Additionally, there are 900 pounds of dissolved Epsom salts in each tank. So the high salinization of the water inhibits most impurities and the peroxide and UV light takes care of the rest.
In a world of finger-wagging “don’t do thats” from well-meaning people, floating is one pregnancy indulgence you can permit yourself without worry.
3.) Floating negates gravity.
Gravity affects us all. But we never feel it more than when we’re literally carrying around a whole extra body in addition to our own.
The gradual, inevitable weight gain that accompanies pregnancy can really do a number on your spine, joints, and muscles. By the third trimester, even getting out of bed can be an effort.
Thankfully, floating can make all of that go away.
Floating is the one therapy that can completely eliminate the effects of gravity. The water is warmed to a level that matches your natural body temperature, and is heavily salinated…so by simply leaning back and letting go, your body is held in something close to suspended animation. You’re held up by a substance specifically designed not to be felt at all. In fact, many floaters describe the experience as being like “drifting in outer space.”
Just imagine – nothing pulling you down. No strain, no compression…only a feeling of stimulus-free calm as your entire body is supported by an invisible, undetectable cushion.
As with many essential nutrients and minerals your body needs, magnesium levels can drop during pregnancy.
This is especially worrying since magnesium is one of the most crucial minerals needed for optimal gestation. Key medical studies have shown that supplying the body with extra magnesium during pregnancy can help prevent low birth weight, and preeclampsia.
Additionally, transdermal absorption has been shown to provide your body with greater levels of more easily usable magnesium than oral ingestion.
Which is all just a fancy technical way of saying that the half-ton of dissolved magnesium citrate Epsom salts in each of our float tanks can do more to help your baby’s health than taking a pill with your morning water.
(Oh, and if you’ve ever taken an Epsom soak before, you know how amazing your skin feels afterward. That’s really just an added bonus.)
5.) Floating promotes prenatal bonding via the “Mirror Effect.”
Your baby is floating in total darkness, surrounded by a soft, temperature-neutral bath. All he or she hears is a heartbeat. All they know is calmness and peace.
Why not join them?
Every floater’s experience is different. Still, many moms-to-be talk about how floating helps them experience the same sort of quiet sensory neutrality their baby is. This can form an even stronger bond between moms and their little ones by simulating a shared experience.
Not to mention that because baby is sharing the same biological ecosystem as Mom, any serotonin, oxytocin, and/or endorphins floating may produce for her only result beneficial effects for everyone.
Certainly, we recommend floating for anyone experiencing stress, anxiety, chronic pain, and/or a whole host of issues. But clinical studies and customer experiences alike have more than demonstrated to us that pregnancy in particular is an ideal time to float.
*We’d also be remiss in not advising you to always speak with your doctor when entering into any new activity during pregnancy therapeutic or otherwise, and follow the advice of your care team.
So when you’re ready to shut off the pre-birth effects of pain, gravity, and unrest, feel free to drop by. Our friendly, helpful staff is always happy to offer tours, and answer any questions you may have.
For those who haven’t experienced it, it can be hard to imagine the horrors of PTSD. And because post-traumatic stress can result from a wide variety of impactful events, the condition strikes everyone who suffers from it just a little differently.
Military veterans who have experienced the horrors of war have traditionally been some of the hardest-hit by the disorder, often suffering the ripple effects of their ordeals for years, if not even decades after their enlistment comes to an end. Anxiety, depression, insomnia, flashbacks, and intrusive thoughts are all common symptoms that sufferers must find ways of dealing with.
Because of this, therapists, counselors, and medical practitioners have attempted to alleviate PTSD in a variety of ways. Some find relief via medication. Others are helped by talk therapy, or cognitive exercises.
But as floatation therapy grows in popularity, many veterans who suffer from PTSD have indicated incredibly positive results from getting in the tank for a good float. The secure feeling of the enclosure, removal of sensory input, and complete environment of calm all combine to impart levels of peace and tranquility many veterans say it’s difficult to achieve any other way.
A recent scientific floatation therapy study published by the National Institutes of Health backs up these benefits. In an attempt to gauge “psychological and physiological variables such as stress and energy, depression and anxiety, optimism, pain, stress, [and] sleep quality…” float sessions were shown to offer serious benefits to participants as opposed to the no-float control group. According to the findings, “stress, depression, anxiety, and worst pain were significantly decreased whereas optimism and sleep quality significantly increased.”
Further, a pair of 2018 studies headed by clinical neuropsychologist Dr. Justin Feinstein showed a significant link between floating and PTSD relief. The conclusion of the first round of research found, in part: “Floatation-REST generated a significant anxiolytic effect characterized by reductions in state anxiety and muscle tension. and increases in feelings of relaxation and serenity…significant blood pressure reductions were evident throughout the float session…”
Study #2 showed similar results. “…[T]he float experience induced a reduction in self-reported state anxiety that was evident across all 50 participants…Significant reductions were observed in state anxiety, stress, muscle tension, pain, depression, and negative affect. There was also a substantial improvement in mood characterized by increases in serenity, relaxation, happiness, positive affect, overall well-being, energy levels, and feeling refreshed, content and peaceful.”
Even further, a recent TIME Magazine article highlighted the case of Michael, an Australian combat veteran who served in Afghanistan. After experiencing a particularly traumatic combat event he found himself all but unable to function, suffering tremors, sleeplessness and emotional turmoil. In an attempt to find relief, he tried therapy, prescription drugs, yoga, juicing, and self-medication via alcohol and cannabis. None yielded the results he was hoping for.
Desperate, Michael’s wife researched alternative therapies online. There, she discovered many veterans had reported overwhelmingly positive results from floating.
Michael gave floating a shot, not expecting it would be any more effective than anything else he’d tried. But much to his surprise, he emerged refreshed after his first session. After three floats, his anxiety was all but gone. Three months in, he was no longer waking up in a cold sweat at night.
As Michael told TIME: “After floating, I was really mellowed out, I’m not really sure how it does it, but I do know that floating has allowed me to feel a more confident, comfortable headspace.”
Other service vets have been so impressed with floating that they’ve not only adopted tank time as a component of their personal self-care, but they’ve worked to help others do the same.
According to a recent article on Military.com, a man named Chris Hearn was so impressed with floating’s therapeutic potential that he opened a float center called Float Brothers in Florida’s Gulf Coast. His brother Trey – an Air Force vet – is his partner in the venture.
According to Chris, “People in pain, particularly chronic pain, can experience both immediate and long-term relief from floating. The water in a float tank contains almost a thousand pounds of magnesium sulfate, which makes floating effortless by eliminating gravitational pull and dispersing the body weight. For an arthritis sufferer, a pregnant woman or anyone else dealing with sore muscles and joints, a float session can be a 60- to 90-minute vacation from pain.”
A Nashville-area vet named Wesley Hernandez told Good News Network that he found float therapy through the Wounded Warriors Project, and that’s it’s really helped him. He indicated that incorporating float therapy into his routine has had “a dramatic impact on his health.”
“The last time I went, I didn’t even want to get out of the water. It’s an escape from the stress and the drama…like a deep meditation.”
Wesley’s wife and caretaker Leah echoed his sentiment, saying: “Of all the therapies gifted to us by the Wounded Warrior Project, floating has been the one that he seems to want to do over and over.”
Texas Veteran Cody Austill was diagnosed with chronic PTSD upon returning from a deployment in Afghanistan. He told his hometown TV news team that floating helped him step away from a dozen different prescriptions for depression and anti-anxiety meds in favor of a more natural approach.
“It allows me to not be distracted by everything else around me, and purely focus on what’s going on with me,” he said. “I did my first float, and it was very amazing to me. I was able to put in line three years of stuff that was trapped in my head in pretty much an hour session.”
As with most therapeutic practices, everyone has a different experience. But the best way to find out if floating can help you? Give it a try. And all through the month of November, veterans and active-duty service members can do so for FREE. No strings, no catch, no obligation, and no kidding. All month long, veterans can float up to three times at absolutely zero cost. Just call us or visit to book an appointment, and tell us you’ve served. We’ll book your session. Then, when you get here, just bring your military ID, and your first three floats are on us.
Also: if you’d like to bring a family member, they’re eligible for a deep discount – a big 60% off our regular price.
Please consider this our way of saying “thanks for your service.”
The gossip rags are right: Floating is all the rage among the celebrity set. But unlike a lot of fads that come and go at the drop of a hat, floating is here to stay. There are countless celebrities who use float tanks and they swear by the benefits of tank time.
From athletes to authors, actors to musicians, floating has proven a popular and healthy way for those in the public eye to alleviate the pressures of life under the microscope. These are people who, no matter what their field of expertise, have reached the pinnacle of performance and need to show up at their best every day. And floating helps them do it.
Around here, we maintain the privacy of our guests, especially those in the public eye. But there have been many celebrity enthusiasts who have spoken out publicly on their floating experience.
So, who’s floating? And why do they swear by it?
Glad you asked. Loads of celebrities love a good float, but we’ve organized the who’s who of floating, and the reasons they’ve given for heading into the tank:
Anthony Bourdain – Author, Celebrity Chef, World Traveler
Late celebrity chef Anthony Bourdain was a devotee of floating in order to alleviate the high-pressure stress of his kitchen work, saying: “An hour in the tank and I’d come out relaxed, rested, my back feeling amazing, and in good shape to interact with normal, non-restraint people…Interestingly, I found that for a day or two after floating, my experience of colors and flavors would be much more acute and intense. Reds were redder, blues brighter, and the taste of food more explosive. Lying in the tank, I’d feel like I was moving through space, my brain speaking to itself in an unfamiliar language. I miss the tanks!”
Anthony Rizzo – MLB World Series Champion, Chicago Cubs
According to a recent ESPN piece: “Chicago Cubs first baseman Anthony Rizzo…spent part of his off day on Tuesday in a float pod used to ‘relax the body.’
‘It’s pitch black in there…You shut the door. Music is playing low. (Played) some John Mayer radio to chill out. You really just float. It feels really weird at first. It’s good for your body. When you get up, it’s crazy. Your body is such dead weight’.”
Carl Lawson – Professional American Football Player
Jones’ Bengals teammate Carl Lawson: “I really like the float tank because I feel like – along with massages – it gets all the soreness and stress and built-up blood from little bruises throughout your body.”
Carl Lewis – Olympic Gold Medalist
Multi-Olympic Gold Medalist Carl Lewis – often referred to as “the world’s greatest athlete,” reportedly “used in-tank visualization techniques to prepare himself for his gold medal long jump at the 1988 Seoul Olympics.”
Elle MacPherson – Icon and Supermodel
Global icon and supermodel Elle MacPherson touts floating as a way to alleviate exhaustion from the jet lag she experiences while flying all over the world for fashion events.
Emma Watson – Oscar Winning Actor
Speaking on her float experiences, “Harry Potter” star Emma Watson said: “Recently, I tried a float tank, which sounded insane to me, but I actually loved it. I go on meditation retreats and it’s great for me, but to find time on a daily basis to do it when you live in a busy city, with the phone ringing and your cat trying to crawl all over you, isn’t always the easiest. The float tank provided a specific place for meditation, which I think is really helpful.”
Graham Hancock – Bestselling Author and Journalist
Curry’s Golden State teammate Forward Harrison Barnes says floating helps him recover after games.
Jeff Bridges – Oscar Winning Actor
The dude abides, and the dude floats. Oscar winner Jeff Bridges was a close friend of float tank inventor John C. Lilly, and is a big proponent of the practice, saying: “The whole idea of the isolation tank is to see what happens to consciousness when you take away or eliminate the input into your senses, so you’re in a box floating in salt water – with 1,000 lbs of salt, so you’re very buoyant. You can’t see anything, your ears are underwater, and you can’t hear anything. And what does the mind do? It’s so active, and it’s constantly projecting, like a movie screen.”
Here he is on The Tonight Show, specifically calling out how floating helps him achieve this inner peace.
Jennifer Lawrence – Academy Award-Winning Actress
Academy Award-winning actress Jennifer Lawrence recently visited a New York City float center, and told Vogue Magazine she “had a lovely time.”
Jessica Pimentel – American Actress and Musician
The “Orange is the New Black” star likes to relax and unwind in the calming waters of the tank in order to quiet anxiety and improve focus.
JJ Watt – 3X NFL Defensive Player of the Year
Local Wisconsin hero JJ Watt may be the star of the Houston Texans’ roster, but we don’t hold it against him. Besides, he’s a floater, so that makes up for it. Like any NFL player, JJ has suffered his share of tough injuries the last couple of years, so he looks for any advantage. To that end, JJ purchased a floatation tank and installed it in his house.
He says it changed his life. JJ reportedly floats up to 3 times a week for 90 minutes at a crack, saying, “It’s nice to be able to go somewhere you can shut it all down.”
Joe Rogan – UFC Personality, Comedian, and Podcaster
Joe Rogan, UFC personality, comedian, and podcaster extraordinaire has been one of the most vocal advocates of floating. Much credit can be given to him for the rise in popularity. In Joe’s words, “Your body gives you amazing energy. The tension release you have in your body from a couple of hours in the tank is incredible. You feel lighter. You feel like more oxygen is in your body. You feel more vibrant. And it’s because somehow you have calmed the tension.”
John Lennon – Singer, Songwriter and Peace Activist
Legendary singer/songwriter and Beatle great John Lennon swore by floating as a remedy for substance abuse. In his book “The Lives of John Lennon,” biographer Albert Goldman wrote that Lennon’s time in the tank had a profound effect on him. ”John was totally satisfied with himself mentally and physically. He was starting to make a break. It had to do with his 40th birthday. He told me: ‘I’m happy to be 40 years old. I’m in the best shape I’ve ever been in my life and I feel the best I ever felt’.”
Julian Edelman – 3x Super Bowl Champion
NFL Champion Julian Edelman was skeptical. In his own words, “When we got one, obviously I was a guy to make fun of it,” Edelman said. “Then I started using it.” Soon after it became a regular of his routine. Edelman would float three to four times per week during the season.
“You just lay back,” Edelman said to NBC Sports leading up to Super Bowl LI. “You gotta trust it. A lot of guys get anxiety for the first few times because your head doesn’t go under. But once you get comfortable with it, it feels like you’re just on a cloud or something because there’re no pressure points. For athletes, I’m 120 percent all in on it.”
Keri Russell – Golden Globe Winning Actress
Golden Globe-winning “The Americans” star Keri Russell is a fan of a good tank session, according to “The Hollywood Reporter.”
The Cincinnati Bengals wide receiver credits floating with helping him recover from an ankle injury, and getting him back into playing shape.
Michael Crichton – Writer and Filmmaker
“Jurassic Park” and “Congo” Author Michael Crichton was a frequent visitor at a Beverly Hills float center, and swore by floating as a cure for his writers’ block. He eventually installed a tank in his home.
Peter Gabriel – Musician
Musician Peter Gabriel once had a float tank in his home. “It was quite useful in the sense that you could get into a dream state, and I think that did allow…different thoughts and pictures to come through. And I tend to write a lot of times from, from pictures, and it is an area I’m very interested in.”
Rachel Hunter – Model, Actress, and TV Host
Kiwi supermodel Rachel Hunter: “It was a bizarrely delightful experience, a great form of meditation. I felt calm and peaceful, yet energized…”
Rhett and Link – YouTube Sensations
Popular “Good Mythical Morning” YouTubers Rhett and Link gave floating a whirl for a recent episode, and proclaimed their experience to be “pretty cool.”
Richard Feynman – Noble Peace Prize Winning Physicist
Feynman is said to be one of the most brilliant minds in the post-World War II era. He remade the theory of the interaction between light and matter, otherwise known as quantum electrodynamics. He penned many books. In one of his most popular books “Surely You’re Joking, Mr. Feynman!: Adventures of a Curious Character,” his gives a detailed outline of his floating experiences.
Robert Downy Jr. – Oscar Winning Actor
How does Iron Man himself recover after pounding Thanos into dust? “Avengers” star Robert Downey Jr. has a tank installed in his home in Hollywood.
Russell Brand – Comedian, Actor, and Radio Host
Brit rabble-rouser Brand said of his float experience: “It’s quite nice, like being in the belly of a whale…a cyber whale…it was really lovely.”
Steph Curry – NBA All-Star and 3x NBA World Champion
NBA All-Star and 3x Champion Steph Curry is such a proponent of floating as a means of relaxing his overworked muscles that he famously floated in an ad for a health care provider. ESPN also created a short film with Steph and teammate Harrison Barnes about their experience with floating. And you can read a more in depth ESPN interview with Steph about floating.
Tim Ferriss – Entrepreneur, Author, and Podcaster
Bestselling author, entrepreneur and speaker Tim Ferriss says: “Right off the bat, I found [floating] to be one of the most anxiety reducing experiences I’ve ever had…I did it as a meditative recharge.”
Tom Brady – 6x Super Bowl Champion
Perennial NFL champs the New England Patriots recently installed floatation tanks in their stadium in order to help players and coaches achieve heightened states of rest. According to NBC Sports, QB Tom Brady is such a fan, he had a tank installed in his home so he can float in the off-season, too.
Wayne Rooney – Professional Soccer Player
England’s all-time highest-scoring soccer player installed a tank in his home “following a string of injuries” in his early career. He is said to have spent up to 10 hours a week using float therapy to relieve pain during his playing years. He credits floating with having helped him get back in the game faster.
Actor and teen heartthrob Efron posted on social media about his float experience, referencing the otherworldly floating scenes on popular Netflix show “Stranger Things.”
Make no mistake – Floating is no fly-by-night celebrity trend. Some of the most talented and influential people in the arts, sciences, letters, performing arts and athletics incorporate floating as an important component of their conditioning. Floating helps them deliver their best performance by calming their nerves, sharpening their mental focus, relieving pain and recalibrating their sensory response. They have to be at their best, and so do you.
Ready for us to roll out the red carpet for your own Hollywood-style experience? Click here and book your own float today!
There’s a popular joke making the rounds online lately. The overall gist of it is this:
“What are you doing this weekend?”
“Oh, cool. So you’re free to hang out, then.”
“Sorry…I meant I’m doing NOTHING. That’s my plan. And I’m really looking forward to it.”
It’s a gag, but it makes a good point.
Let’s face it: the universe has been a tough place to live lately. Anxiety, worry, and stress are at all-time highs. Because of that, outlets for self-care are also on the rise.
But even self-care these days carries a measure of strain. We’re doing yoga. Pilates. Hiking. Heading to spas for skin treatments and manicures, and the gym for lifting and spin class. Buying low-carb meal kits and joining weight-control programs. It’s a LOT.
And sure – all of these are no doubt valuable to our well-being. But why is stress relief so stressful in and of itself? Between the pressure of yogis guiding poses, tyrannical trainers and restrictive recipes, finding relief can be an uphill climb. Especially if your mentor points toward the elliptical.
Clearly, there’s one big thing that a lot of our well-being routines are missing.
And that big thing is…nothing.
Imagine a space where you can shut out the clamor of the outside world. Completely close the door on the constant hum and buzz of life’s demands. Take time for yourself to just…be.
Now, stop imagining.
Float Milwaukee is your personal paradise; an oasis of calm in a world full of noise. At Float, you’ll enter an individual space where you can truly relax. Cast off weights and pressures of the physical, emotional, and mental variety. Take the time to focus on you with no distractions, and no expectations. You’ll have the time and space to hit the pause button on, well…everything.
The popular term may be “sensory deprivation,” but you’re not being deprived of anything. Instead, you’re being offered something truly valuable: the power of nothing. Which is really something, when you think about it.
Real talk: Anxiety is one of the most common issues America faces.
According to some estimates, more than 18% of Americans endure some form of anxiety. That’s more than 40 million people. Yet, out of that staggering number, only about one in three seeks treatment for it.
If you’re an anxiety sufferer, you know how debilitating a condition it can be. Granted, no two people stricken by anxiety experience it the same way. But regardless of the type, frequency or severity of the symptoms, we can all agree that the condition can have a real impact on our overall quality of life.
And while anxiety can stem from a variety of sources ranging from genetics to trauma, one thing is clear: the therapeutic benefits of floating have been shown to have a significant, measurable impact on the symptoms of anxiety, depression, and other mental unrest.
All of us seek calm in our daily lives. Just waking up in the morning and anticipating the struggles we’ll face during our daily routines can sometimes have an impact on our emotional state. Jobs, family, money, responsibilities, obligations…The demands we face can often feel overwhelming even under the best of circumstances.
Now, add clinical-level anxiety into the mix. Suddenly, even the most basic tasks become impossible. Simple routines generate fear. Small inconveniences can feel like insurmountable obstacles. And even academically understanding these emotions to be baseless doesn’t help, since it can be easy-to self-talk into feeling guilty and foolish due to having stress you “don’t have to.”
Wouldn’t it be great to be able to just shut all of it out for a little while? Fall into complete relaxation, clear your mental slate of all the pressure of your responsibilities, and reset your mood to a default state?
Yeah, we thought so, too. That’s why Float Milwaukee is here.
So what can a float do for you?
Truly, no two float experiences are the same. No two floaters bring the same frame of reference to the experience, so everyone gets something different from it. That said, many floaters do describe consistent effects regardless of their reasons for coming in. The overwhelming majority tell us that they leave the float feeling calmer than when they began. More relaxed. Possessed of a sharper mental focus. Clearer.
To put a far more academic point on it, a 2018 study found that people who underwent float therapy as a means of attempting to attain relief from mental discomfort had overwhelmingly positive take-aways from the experience. All participants in the experiment reported “significant reductions in stress, muscle tension, pain [and] depression…accompanied by a significant improvement in mood characterized by increases in serenity, relaxation, happiness and overall well-being.”
Wow. What a ringing endorsement!
Many of our customers here at Float Milwaukee have described similar relief from stress and anxiety. Here’s what just a few of our valued friends had to say about their experiences at Float (reprinted with their permission):
“I often suffer from too many thoughts rushing through my mind and never just being in the moment. Floating allowed me to completely relax and clear my mind. I felt completely rejuvenated after! Thank you for the great experience!”
“I’m trying to achieve clarity and focus right now as my life is in a major transition. Float really helped me with something I always struggled with, attaining inner solace.”
“When finished, I never felt so clean and refreshed! Very purifying and transformative for those wanting to ‘let go’.”
“I had an enlightening float and can’t wait to go back! Felt relaxed and clear-headed right away, with the sense of calmness staying with me for hours afterward.”
“I was very apprehensive going in but once I settled in and consciously relaxed it was an amazing, weightless, daydream-ish experience. I left feeling energized and relaxed at the same time. I would definitely do this again!”
We’re always touched when people have a good experience, and even more so when they’re willing to share it. And obviously, any therapeutic practice works differently for different people. But floaters overwhelmingly express a sense of inner peace as a result of their experience, so we’re confident that anyone who enters the water will come out better for having done so.
When you’re ready to find out how floating can help you overcome what ails you, CLICK HERE to book your float. We look forward to helping you get the best of your stress.